Featured Work

Collecting Kay: Small Business Consulting Presentation

Course: PCID 3040 – Business Communication & Information Design
Format: Capstone Consulting Presentation
Role: Lead Analyst & Presenter
Skills Showcased: Strategic planning, brand development, e-commerce strategy, entrepreneurship
Summary:
Consulted for a student-run art business, identifying operational bottlenecks, platform risk, and seasonal volatility. Proposed solutions including Etsy expansion, staff automation, and sustainable practices. Designed an implementation plan and financial strategy projected to grow revenue by 30%.

Mexico’s Beauty Standards & Marketing Implications

Course: International Marketing
Format: Slide Deck Presentation
Skills Showcased: Cross-cultural marketing, consumer behavior, trend analysis
Summary:
Explored how cultural ideals (machismo, marianismo), social hierarchy, and influencer culture shape Mexico’s $7.4B cosmetics market. Analyzed aspirational consumption, phenotypic mimicry, and opinion leadership through Manelyk González’s brand influence.

Diario 2: Resistance Through Cinema in Spanish Society

Course: SPAN 4070
Format: Critical Film Reflection (Spanish)
Skills Showcased: Cultural critique, feminist theory, visual analysis, Spanish writing
Summary:
Examined the feminist and sociopolitical themes in three films by Icíar Bollaín. Analyzed how visual storytelling reveals gender oppression and systemic inequality. Connected cinematographic techniques to ongoing global justice movements.

Chick-fil-A in India: Market Entry Strategy Report

Course: MGT 4230 – Strategic Management
Format: Group Market Entry Report
Role: Cultural & Market Research Lead
Skills Showcased: Global marketing strategy, localization, FDI analysis, cultural sensitivity
Summary:
Crafted a detailed entry strategy for Chick-fil-A’s expansion into India, addressing religious dietary restrictions, marketing localization, foreign investment regulations, and U.S.–India trade relations. Recommended culturally adaptive branding and a franchise model to maximize market penetration.

MKT 4270 Final Report: International Marketing Reflection

Course: MKT 4270
Format: Capstone Reflection
Skills Showcased: Global market analysis, narrative writing, theoretical integration
Summary:
Synthesized key frameworks including market-driven vs. market-driving strategy, GDP, corruption indices, Veblen goods, and cultural psychology into a comprehensive reflection on global marketing fundamentals and market entry decision-making.

Portafolio 2: Gender & Power in Spanish Media

Course: SPAN 4070
Format: Article Analysis Portfolio (Spanish)
Skills Showcased: Media literacy, critical thinking, Spanish writing
Summary:
Curated and analyzed five contemporary Spanish-language articles on gender violence, refugee leadership, political identity, and online abuse. Evaluated systemic issues and proposed broader cultural and institutional reforms.

Ensayo: La Romanización y la Cultura Española

Course: Cultura Española
Format: Historical and Cultural Essay (Spanish)
Skills Showcased: Historical analysis, cultural interpretation, academic Spanish writing
Summary:
Analyzed the historical process of Romanization in the Iberian Peninsula and its lasting influence on Spanish culture. Explored how Roman infrastructure, law, language, religion, and governance shaped the foundations of modern Spanish identity. Emphasized the transformation of Hispania from a conquered territory into a culturally integrated part of the Roman Empire.

Composición: Isabel Allende y la Literatura Hispánica

Course: Literatura Hispánica
Format: Literary Essay (Spanish)
Skills Showcased: Literary analysis, historical context, Spanish writing
Summary:
Explored the life and work of Isabel Allende, emphasizing her use of magical realism and her influence on Hispanic literature. Analyzed how her themes of exile, memory, and justice reflect the political and social history of Latin America. Highlighted her dual role as a cultural figure and social advocate.